Search Engine Optimization
Search Engine Optimization and Your Website
Okay so you want to know about SEO! First thing to note is what is SEO and what it stands for. SEO stands for search engine optimization. This is a practice to optimize your website to display the relevancy you want to portray to the optimal viewer. It’s a process of influencing the visibility of a website or webpage in a search engine’s organic (non-advertised) search results. We thank our good friends at wikipedia for that definition.
As a marketing or strategic method for web awareness, SEO figures out how search engines work and what people are searching for, how they search for those things, and optimizes the personal website to meet the needs of the searcher.
People have used scary gangster tactics, even black hat moves to get on the most respected page of any search engine, which is the first page.
In improving your SEO, there are three major things your website should recognize and work on in order to become best optimized for your potential web viewer to find you. The first thing is the on page SEO.
On page SEO
On page search engine optimization pertains mainly to what a viewer visually sees when they come to your website. This would be the words on your site, the pictures, videos, structure, and all things visible to the actual page. A page about flowers for the keyword, “worlds best flowers,” would need the headline or word phrase, “worlds best flowers,” someone on the page.
Having it misspelled or talking about a different flower such as “flour” would lose a considerable amount of on page SEO. What you put on your webpage makes a considerable difference in the grand scheme of attracting visitors. Relevance is the key. Is your webpage relevant to the potential visitor? If it is not, it is time to change some of the things on page to increase the relevance per keyword.
Link juice is referred to the amount of juice your website has. Imagine this… in the street world, when you went to a nightclub, and there were celebrities inside and just a whole lotta people, everybody wants to get inside. There is just one problem; the problem is the line is as long as the Mississippi River. In order to get in, you’re going to need some juice.
Juice in this case refers to your popularity or authority. If you know the club owner and can get him to vouch for you, you’re in based on authority. If you’re a celebrity yourself, and the club wants you in to help them keep bringing other people in, you’re in by popularity.
This is the same when it comes to an off page SEO tactic known as link juice. If your webpage or website has super authority sites linking to it, you’re going to have some link juice. What does that mean? Oprah is linking to your site, Dr. Phil, Nike, etc., your webpage is going to command a high level of respect in the search engines. Linking is a strong method of SEO than on page stuff, and is probably the strongest method of SEO.
Getting Social with It
Will Smith coined, “getting jiggy with it,” and the last leg in the SEO wheel is getting social with it. This simply means your webpage or website has a lot of social movement on it. This means people are commenting and having conversations on your webpage, they are linking to it from social media sites like twitter and facebook, giving it social link juice, and when this happens, the search engines are like high school kids seeing a fight break out. They are going to come over and see what is going on.
Social activity online usually means people are very engaged in the content. If this occurs on your webpage, you will be able to get a lot of SEO in one of the simplest yet powerful manners out there. That is by social credibility; here is that word popularity again.
These are the three major functions of SEO. On page stuff, linking or link juice, and sociability. All of these are important to your websites SEO and your ability to be found on the first page of the major search engines.
Good SEO begins with good keyword research. If you hate research, your SEO will be marginal at best, but if you can research this will allow you to find your best web visitor and your SEO will be more relevant.
Need help with your SEO?
Simply ask for help my friend! If you need a hand with anything I’ve discussed here, please leave a comment below or you can send a private email via our contact page.
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